Digital Marketing Fundamentals 200

Brief Program Description

Digital Marketing Fundamentals 200 Program at Glenn College is an advanced diploma program that provides students with both foundational and specialized skills required for success in the digital marketing industry. Students will study digital strategy, branding, social media marketing, marketing automation, SEO, analytics, and integrated communication planning. The program combines theoretical study with practical, hands-on projects and concludes with a cooperative work experience placement.

* This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.

Career Occupations

Graduates are prepared for roles such as:

• Search Engine Marketer
• Social Media Marketing Assistant
• Content Marketer
• Inbound Marketer

Admissions Requirements

General Admission Requirements

• Minimum 18 years old

Language Proficiency Requirements

Applicants must demonstrate English proficiency through one of the following:

• BC English 12 with a minimum C+ grade
• IELTS 5.5
• TOEFL iBT 46–59
• TOEIC band 605 - 780

Learning Objectives

Upon successful completion of this program, students will be able to:

• Demonstrate effective market research
• Explain the fundamentals of digital marketing
• Describe social media marketing strategies
• Describe the process for search engine optimization
• Plan and execute an effective web design
• Demonstrate effective writing for the web
• Develop and execute a career plan including job applications
• Research, plan and advise on a digital marketing campaign

Method of Evaluation

• Final course examinations
• Individual assignments and group projects
• Group assignments
• Weekly quizzes and chapter tests
• Co-op employer evaluation
• Final work experience report

Completion Requirements

• 70% minimum attendance
• Minimum 70% passing grade for each course
• Successful completion of 480-hour co-op placement

Program Duration

• In-Class Instructional Hours: 480 hours (24 weeks)
• Co-op Work Experience Hours: 480 hours (24 weeks)
• Total Program Hours: 960 hours over approximately 48 weeks

Homework Hours

• 5–8 hours per week

Delivery Method(s)

In-Class Instruction

100% classroom-based lectures

Co-op Placement

In-person professional work experience

Required Course Materials

Program Organization